Copywriter - Insurance

Copywriter - From digital tech industry. Insurance or health tech will be preferred!!

Responsibilities:

- Write clear and structured content to attract the right audiences

- Should be familiar with and comfortable using AI tools

- Should be able to draft short-form content depending on the requirements

- Research about products, markets, users, or industry-related topics to make the content more relevant for the target audience

- Write impactful marketing ad copy to promote the products/services

- Draft, edit and proofread blogs, social media posts, articles, and ad copies before publishing

- Coordinate with product, tech, and customer experience teams to draft articles and blogs

- Conduct simple keyword research and use SEO guidelines to increase web traffic and time spent on the web pages

- Draft and promote content on social media and other identified platforms

- Ensure all-around brand element consistency (style, fonts, images, and tone)

- Identify trending topics in the industry and write ad copies and short-form content to attract relevant web traffic

- Build out strategic copy landing pages and website pages

Requirements and skills:

- Excellent writing and editing skills in English

- Proven work experience as a Copywriter

- Portfolio of published ad copies, social media posts, articles, websites, micro-sites of blogs

- Knowledgeable in the fundamentals of SEO and keyword research

- Strong prioritization, organization, and project management skills

- Ability to multitask in a fast-paced environment and prioritize deadlines effectively

- Experience doing research using multiple sources

- Familiarity with web publications

- Hands-on experience with Content Management Systems (e.g. WordPress