Copywriter - Creative & Content Team - Education

JD - Copywriter

As part of our Creative and Content team, you will set the tone of voice for our brand, writing content for all marketing communications across online and offline channels.

You will work cross-functionally with our marketing and program teams to ideate and launch marketing campaigns that drive business impact.

The right candidates will be excellent communicators, comfortable in a high-velocity startup, and passionate about crafting effective content for the brand UpGrad and our programs.

Responsibilities :

Develop communication for marketing touch points such as emails, web pages, ads, brochures, events etc.

Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them

- Strategize and execute creative campaigns and experiments that will set Co apart from the competitive landscape

- Partner with colleagues in other departments to develop focused content that drives business impact

- Partner with Co's in-house design team to find integrated visual/copy solutions Manage multiple projects, with the ability to switch from one to the other seamlessly

Skills Required : Significant experience in writing for digital marketing communication

- Familiarity with digital channels and best practices for creative development

- Excellent communication skills

- A keen attention to detail and timelines

Salary offered: 8 - 10 LPA