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Tabbasum

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Last Login: 21 November 2024

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349
Applications:  125
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Job Code

1352065

Copy & Brand Specialist - Digital/eCommerce Platform

5 - 10 Years.Bangalore
Posted 11 months ago
Posted 11 months ago

Role & Responsibilities :


- Content Development: Collaborate with the copy team to craft compelling copy that reflects the tone of our brand, ensuring consistency and relevance.


- Copy Team Management: Lead, mentor, and inspire a team of copywriters to create engaging and on-brand content for various platforms, including website, ads, social media, email campaigns, and promotional materials.


- Brand Strategy: Develop and execute comprehensive brand strategies that resonate with our target audience, primarily millennial moms.


- Campaign Development: Conceptualize and assist in building marketing campaigns that drive brand awareness, customer engagement, and sales, aligning with our brand values and goals.


- Market/Consumer Research: Stay updated with market trends, consumer preferences, and competitor activities to identify opportunities and challenges, adapting our brand strategies accordingly.


- Collaboration: Work closely with cross-functional teams, including marketing, design, and site merch, to ensure brand consistency across all touchpoints.


- Performance Analysis: Monitor and analyze the performance of brand campaigns and initiatives, providing insights and recommendations for continuous improvement.


Ideal Candidate :


- Minimum 5 years of experience in Creative Agency/ Brand management, with a focus on digital and e-commerce platforms.


- Exceptional written and verbal communication skills, with a knack for creativity and storytelling.


- Familiarity with the Indian market, especially in the context of millennial moms, is desirable.

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Posted By

user_img

Tabbasum

Recruiter at talentxo

Last Login: 21 November 2024

Job Views:  
349
Applications:  125
Recruiter Actions:  0

Job Code

1352065

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