Convosight - Consumer Research & Insight Analyst

Job Description:

Responsibilities:

- Design and execute quantitative and qualitative research studies to understand consumer preferences, behaviors, and attitudes.

- Collect, organize, and analyze data from various sources, including surveys, focus groups, interviews, social media, and market research reports.

- Utilize statistical analysis techniques and data visualization tools to identify patterns, trends, and correlations in consumer data.

- Generate regular reports and presentations summarizing key findings, insights, and recommendations for stakeholders.

- Collaborate with marketing, product development, and sales teams to translate consumer insights into actionable strategies and initiatives.

- Monitor industry trends, competitive landscape, and market dynamics to identify emerging opportunities and potential threats.

- Conduct ad-hoc analysis and research projects to address specific business questions or challenges as needed.

- Develop and maintain consumer segmentation models, personas, and profiles to guide marketing and product strategies.

- Stay current with the latest research methodologies, tools, and best practices in consumer research and market intelligence.

- Communicate research findings and insights effectively to stakeholders at all levels of the organization through presentations, reports, and meetings