ConveGenius - Lead Generation Role - Marketing

- He/ She will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, ads, direct mail, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads.

- Candidate must be a self-starter and demonstrate commitment to task.

- 10+ years of experience direct response campaign strategy and execution; including email marketing, lead nurturing, and marketing automation.

- Experience of working with Branding / Marketing agencies to manage / supervise Brand Marketing campaigns.

- Expertise across a wide range of lead generation tactics/channels (Google Ads, LinkedIn Ads, SEO, Social Media, Email Marketing, CRM, Affiliates) with experience driving campaign strategy, execution, and reports.

- Strong understanding of lead scoring, sales nurturing methodologies, e-commerce marketing strategy, and web/app/event tracking.

- Work together with other SEO and Conversion specialists to optimize our lead generation pipelines.

- Experience working with data platform tools such as Hubspot, SalesForce, Google Analytics / Tag Manager.

- Appointment and Lead generation through email marketing.

- Ability to assess and communicate key strategic risks and opportunities.

- Excellent English verbal, written communication, as well as interpersonal, and organizational skills.