Contify - Senior Executive - Marketing - B2B SaaS Product

Senior Marketing Executive - B2B SaaS Product

Job Description:

About Contify:

- Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions.

- Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 500,000+ sources in real-time.

- Contify is rapidly growing, with more than 200 people across two offices in India. Contify is the winner of Frost and Sullivan's Product Innovation Award for Market and Competitive Intelligence Platforms.

About the Role:

As a Senior Marketing Executive at Contify, you will play a crucial role in developing and executing marketing strategies to enhance the visibility and market presence of our competitive intelligence platform. This position offers the opportunity to work in a collaborative and innovative environment where your creativity and strategic thinking will directly impact our company's success.

Job Description:

- Manage the day-to-day operations of all marketing channels using automation tools.

- Responsible for email marketing program development and execution, including segmentation, testing, deployment, and continual evaluation for improvements.

- Track, analyze, and periodically report on the performance of marketing campaigns and channels, encompassing SEO and web analytics.

- Collaborate with various teams such as sales, product, technology, and design on marketing campaigns and website management to ensure seamless execution.

- Manage and maintain ownership over CRM and automation platforms, acting as the primary gatekeeper for these systems.

- Work closely with the sales team to generate high-quality leads through targeted marketing efforts, incorporating HubSpot capabilities.

- Proactively contribute to digital marketing strategies, including SEO and social media.

- Ensure proper documentation of marketing processes, strategies, and outcomes, facilitating team efficiency.

- Stay up-to-date on the latest marketing trends and technologies to identify new growth opportunities.

Requirements:

- Bachelor's or Master's degree in marketing or related field.

- 2-4 years of B2B marketing experience, preferably in SaaS or technology.

- Strong understanding of SEO principles and optimization techniques.

- Proficiency in marketing automation platforms like HubSpot, any email marketing tool, etc.

- Deep understanding of marketing principles and best practices, including email marketing, inbound marketing, lead generation, and campaign management.

- Ability to work independently and as part of a team in a fast-paced environment.

- Excellent written and verbal communication skills.

- Openness to feedback and a commitment to self-growth.

- Capable of handling multiple tasks with competing priorities.

- Strong analytical, creative thinking, coordination, and time-management skills.

- Experience with web analytics tools like Google Analytics or Google Tag Manager.

- Good knowledge of MS Excel, Semrush (Bonus: WordPress)

How to Apply:

Note:

Contify is a people-oriented company. Emotional intelligence, therefore, is a must. You enjoy working in a team environment, supporting your teammates in pursuing our common goals, and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.