Job Description
- Subject matter expertise: develop subject matter expertise in terms of technical features and capabilities of the product and its modules.
- Product positioning: collaborate with different teams like product, sales, solutions to define positioning and design messaging.
- Assets for product marketing: Design product marketing assets along with content and design teams and distribute them to relevant teams for marketing purpose.
- Become an ambassador: Find channels of distribution of product marketing assets and spread positive and required messaging about the product.
- Track market: Track competition, industry associations and other market elements and create understanding of market trends.
- Content marketing: Contribute towards developing compelling, long form content (e.g., white papers, eBooks).
Requirements
- 3 - 4 years of work experience in SaaS product marketing role.
- Strong interpersonal and communication skills.
- Manage multiple projects simultaneously.
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