Contify - Assistant Vice President - Marketing

About the Role:

- We are looking for a marketer with experience driving growth at B2B SaaS companies.

- You will lead Contify's marketing function to support sales-pipeline growth; while aligning marketing activities with the go-to-market strategy, corporate objectives, and sales targets.

- You will work directly alongside the founder and CEO on a day-to-day basis and closely with all internal teams (Product, Sales, and Solutions).

Job Description:

- Set strategic and operational priorities for the marketing function, including goals and objectives across different channels, resources, and budgets required

- Build and execute a brand and competitive positioning strategy in the target markets (US, UK, and Western Europe)

- Devise and implement data-led customer acquisition strategies for Contify, optimizing the sales funnel

- Develop content marketing and demand generation campaigns/programs to generate robust sales pipelines

- Strategize and experiment on a multitude of paid and unpaid digital channels, including but not restricted to PPC, social (paid & unpaid), partnerships & affiliates, SEO, content, and email to find the most effective pipeline generation strategies

- Lead a marketing team of 4 to 8 team members, including marketing manager/ executives, product marketing, content writer, design, and data team members

- Manage relationships with third-party agencies, such as SEO, Content, etc., to best utilize the additional resources and maximize the return on investment

- Work closely with sales teams to optimize conversion rates

- Develop and manage analysts/ journalists/influencers/ relationships to communicate relevant messages and reinforce brand positioning

Requirements:

- Bachelor's degree in Marketing, Communications, or Technical Discipline; MBA desirable

- Understanding of marketing, especially around different channels and the different parts of the customer lifecycle and funnels

- 8+ years of experience in demand generation, digital marketing, and/or account-based marketing

- 5+ years of experience in software marketing, preferably B2B SaaS

- Experience in digital marketing: Marketing Automation tools, CRM, SEO/SEM, drip email campaigns, content marketing, social media marketing, etc.

- Proven pedigree in growing start-ups and contribution towards scaling them

- Excellent written and verbal communication skills