Content Writer - BFSI

About the organisation:

A leading independent creative agency known for innovative branding, marketing, and storytelling. It crafts impactful campaigns across digital, experiential, and traditional media, earning recognition for memorable brand experiences.

Job Title: BFSI Content Writer.

Location: Goregaon

- Banking client onsite.

Experience: 4-6 years.

Notice Period: Immediate Joiners Preferred.

About the Role:

- We are looking for a highly skilled and detail-oriented BFSI Content Writer. The ideal candidate will have a strong background in financial services, banking, insurance, and investment domains, with a flair for crafting compelling, accurate, and engaging content.

- This role requires someone who can translate complex financial concepts into clear and engaging narratives for a diverse audience.

Key Responsibilities:

- Develop high-quality content for blogs, articles, whitepapers, reports, website copy, and marketing collateral related to Banking, Financial Services, and Insurance (BFSI).

- Research and stay updated on the latest industry trends, financial regulations, and market insights to produce relevant and timely content.

- Work closely with marketing, product, and research teams to ensure accuracy and alignment with brand messaging.

- Edit, proofread, and refine content to ensure clarity, coherence, and consistency.

- Optimize content for SEO, enhancing digital visibility and engagement.

- Create thought leadership pieces, case studies, and industry reports to position the company as a knowledge leader in the BFSI space.

- Adapt content tone and style to cater to different target audiences, including retail investors, financial professionals, and institutional clients.

Required Qualifications:

- 4-6 years of experience in BFSI content writing, preferably in financial journalism, content marketing, or corporate communications.

- Bachelor's or Master's degree in Journalism, Finance, Economics, Business, Communications, or related fields.

Required Skills & Qualifications:

- Experience in financial journalism, fintech content writing, or corporate BFSI communications.

- Understanding of regulatory compliance and financial disclosures.

- Strong understanding of financial products, banking, insurance, investments, and regulatory frameworks.

- Exceptional writing, editing, and proofreading skills with a keen eye for detail.

- Ability to convert complex financial information into clear, reader-friendly content.

- Proficiency in SEO best practices and digital content strategies.

- Experience with content management systems (CMS), publishing tools, and marketing automation platforms is a plus.

- Strong research skills with the ability to analyze and interpret financial data.

- Ability to work under tight deadlines and manage multiple content projects simultaneously.