Content Writer - Animation Firm

Roles and responsibilities

- Create 1- 2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include , whitepapers, , guides, templates, etc.).

- Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.

- Grow our subscriber base by providing them with regular, helpful content that's aligned with their needs and interests.

- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

- Implementing the best in class SEO implementation on content.

- Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies.

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

- Establishing workflow for requesting, creating, editing, publishing, and retiring content. Work with the technical team to implement appropriate CMS.

- Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the growth team, and others will rely on your work every single day.

Requirements :

- Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).

- Past experience driving acquisition and retention from content for a SAAS product

- A dual-minded approach: You- re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.