Content Writer

Key Responsibilities:

- Content Creation:

- Write, edit, and proofread a variety of content, including website copy, blog posts, articles, social media content, email newsletters, brochures, and other marketing materials.

- Develop content that is informative, engaging, and aligned with SEO best practices to drive traffic and improve search engine rankings.

- Create compelling travel narratives that highlight unique experiences, destinations, and services offered by Cox & Kings.

- Brand Voice & Messaging:

- Maintain and enhance Cox & Kings' brand voice across all content platforms, ensuring consistency and alignment with the brand's identity.

- Craft messaging that resonates with different customer segments, including FIT, Group Travel, Corporate Travel, and MICE.

- Research & Insights:

- Conduct thorough research on travel trends, destinations, and industry developments to inform content creation.

- Stay updated on the latest content marketing trends and apply them to enhance the effectiveness of our content strategy.

- Collaboration:

- Work closely with the marketing, design, and digital teams to develop integrated campaigns and content strategies.

- Collaborate with SEO specialists to optimize content for search engines and improve online visibility.

- Content Calendar Management:

- Assist in planning and maintaining the content calendar, ensuring timely delivery of all content projects.

- Track content performance and make data-driven recommendations for improvement.