Content Team Lead - Financial Services

Content Team Lead- Financial Services

Location: Gurgaon

Department: Retail

Experience: 8+ years

Qualification: Bachelor's/Master's degree in English, Journalism, Marketing, or a related field

Job Description

Overview:

Looking for a talented Content Team Lead with expertise in the BFSI sector to join our team. The ideal candidate will be responsible for creating high-quality and engaging content that resonates with our target audience, primarily in the financial services.

Responsibilities:

- Create compelling and informative content, including articles, blogs, case studies, whitepapers, and social media posts, for our target audience in the BFSI sector.

- Conduct thorough research on industry trends, consumer behavior, and market insights to generate fresh and relevant ideas for content.

- Develop a deep understanding of our brand, target audience, and product/service offerings to ensure consistency and accuracy of content.

- Collaborate with cross-functional teams, including Marketing, Sales, and Product, to create content that aligns with business goals and objectives.

- Edit and proofread content to ensure high quality, error-free, and consistent messaging across all channels.

- Stay up to date with the latest industry trends, technologies, and best practices in content writing, SEO, and digital marketing.

Requirements:

- Proven experience as a Content Writer with a focus on BFSI, preferably in a B2C setting and should have managed a team.

- Excellent written and verbal communication skills in English.

- Strong research and analytical skills, with the ability to translate complex information into easy-to-understand content.

- Knowledge of SEO principles and experience with keyword research and optimization.

- Ability to work independently, manage multiple projects simultaneously, and meet fight deadlines.

- Experience with content management systems and basic HTML/CSS knowledge is a plus.