Content Strategist - Consulting Firm

Responsibilities:

- Set specific marketing goals and duly represent them for internal and external buy-in.

- Design and implement marketing strategies aligned with business targets and duly represent them for internal and external buy-in.

- Ensure brand consistency through all marketing channels to enable building brand loyalty and identifying ways to improve customer retention.

- Work closely with internal and external teams to ensure brand consistency in execution of brand communication and marketing campaigns.

- Plan content requirements and create content strategy deliverables across a project life cycle.

- Developing clear and engaging content across required touchpoints that is consistent with the company's brand image and addresses both business goals and consumer needs.

- Creating, adjusting, and managing the marketing and editorial calendar.

- Plan and execute marketing campaigns.

- Establish a strong, long-term web presence.

- Research and analyze market trends, competitors, and internal and external opportunities.

- Analyze sales and marketing metrics, and create consumable reports, presentations etc. for further decision-making.

Requirements:

- 3-4 years of proven work experience in strategy and execution responsibilities across Marketing & Content.

- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media).

- An understanding of digital marketing including SEO, SEM, Social (Paid/Organic), Google Analytics, with the ability to manage digital agency performance.

- Strong understanding of brand communication and content creation.

- Understanding of web design.

- Excellent communication skills (verbal and written).

- Strong analytical skills.

- Marketing automation experience is a definite plus.