Content Strategist

Job Description:

We're seeking an experienced, dynamic, and creative Content Strategist to join our team at Apptunix. As a Content Strategist, your key responsibility will be to maintain a strategic direction in each content piece - whether blogs, infographics, or videos - to strengthen our brand's voice. You will also determine the best content formats to ensure high consumer engagement while generating leads to attract potential prospects. If you are passionate about marketing, love content, and have some innovative ideas brewing in your mind, we'd love to have you on our team!

Objectives of this Role:

- Develop and execute a content strategy that aligns with our organizations goals.

- Create a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.

- Monitor and measure the effectiveness of marketing campaigns and recommend ways to improve future content performance.

- Create and manage relationships with external content creators and influencers.

- Work with the legal and compliance team to ensure content complies with governance guidelines and policies.

Your Tasks:

- Own the content strategy for the website and manage the entire content creation process from ideation to publication.

- Identify trends, content gaps, and target audience preferences.

- Ensure content creation for different platforms and distribute it across multiple channels.

- Develop and analyze essential KPIs and metrics of content performance in collaboration with the data and analytics team.

- Guide the content production team on SEO optimization, video editing, and graphic design to make content user- and search-engine-friendly.

- Stay updated with industry trends and algorithm changes affecting content and marketing.

Required Skills and Qualifications:

- Masters degree in marketing or a related field.

- 4+ years of experience in content creation, strategy building, and content marketing.

- Experience working with content management systems (CMS) like HubSpot.

- Working knowledge of search engine marketing (SEM).

- Exemplary interpersonal, verbal, and written communication skills.

- Excellent planning and management skills to oversee multiple content campaigns.

Preferred Skills and Qualifications:

- Good understanding of user behavior and user experience design.

- Familiarity with email marketing and social media marketing campaigns.

- Knowledge of best practices to enhance user experience (UX).

- Strong understanding of SEO principles and keyword research.

- Ability to work with customer relationship management (CRM) and marketing automation software.