Content Strategist

Job Summary:

We are seeking a highly skilled and strategic Content Strategy Manager to lead the development and execution of our content strategy. The ideal candidate will possess a strong understanding of content marketing principles, SEO/SEM best practices, and audience engagement strategies. You will be responsible for creating and managing a comprehensive content calendar, ensuring content aligns with business objectives, and driving measurable results.

Responsibilities:

Content Strategy Development and Execution:

- Develop and implement a comprehensive content strategy aligned with overall marketing goals and business objectives.

- Create and manage a content calendar, ensuring consistent and timely delivery of high-quality content.

- Conduct thorough audience research and develop content that resonates with target demographics.

- Identify content gaps and opportunities to improve content performance.

- Oversee the creation of various content formats, including blog posts, articles, white papers, case studies, videos, and social media content.

SEO/SEM and Content Optimization:

- Conduct keyword research and implement SEO best practices to improve organic search visibility.

- Collaborate with the SEM team to optimize content for paid search campaigns.

- Analyze content performance using analytics tools and implement data-driven optimizations.

- Stay up-to-date with the latest SEO/SEM trends and algorithm updates.

Content Management and Distribution:

- Manage content creation and distribution across various platforms, including website, blog, social media, and email.

- Utilize content management systems (CMS) to publish and manage content effectively.

- Develop and implement content distribution strategies to maximize reach and engagement.

- Ensure content is on brand, and follows all relevant style guides.

Project Management and Collaboration:

- Manage content projects from conception to completion, ensuring timely delivery and adherence to deadlines.

- Collaborate with cross-functional teams, including marketing, sales, product, and design, to ensure content alignment.

- Manage external content creators and agencies as needed.

Work under pressure, while maintaining quality.

Performance Analysis and Reporting:

- Track and analyze content performance metrics, including website traffic, engagement, and conversion rates.

- Generate regular reports and provide insights to stakeholders.

- Use data to identify areas for improvement and optimize content strategy.

Content Presentation:

- Effectively present content strategy, and results to internal and external stake holders.

Required Skills and Qualifications:

- Master's degree in marketing, communications, advertising, journalism, or a related field.

- 5+ years of proven content strategy and project management experience.

- Sound knowledge of content management systems (CMS), keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).

- Strong understanding of content marketing principles and best practices.

- Excellent analytical skills and ability to interpret data to drive decisions.

- Outstanding organizational and time management skills.

- Exceptional marketing and collaborative skills.

- Effective communication skills, both written and verbal.

- The ability to work under pressure.

- Strong content presentation skills.