Job Summary:
We are seeking a highly skilled and strategic Content Strategy Manager to lead the development and execution of our content strategy. The ideal candidate will possess a strong understanding of content marketing principles, SEO/SEM best practices, and audience engagement strategies. You will be responsible for creating and managing a comprehensive content calendar, ensuring content aligns with business objectives, and driving measurable results.
Responsibilities:
Content Strategy Development and Execution:
- Develop and implement a comprehensive content strategy aligned with overall marketing goals and business objectives.
- Create and manage a content calendar, ensuring consistent and timely delivery of high-quality content.
- Conduct thorough audience research and develop content that resonates with target demographics.
- Identify content gaps and opportunities to improve content performance.
- Oversee the creation of various content formats, including blog posts, articles, white papers, case studies, videos, and social media content.
SEO/SEM and Content Optimization:
- Conduct keyword research and implement SEO best practices to improve organic search visibility.
- Collaborate with the SEM team to optimize content for paid search campaigns.
- Analyze content performance using analytics tools and implement data-driven optimizations.
- Stay up-to-date with the latest SEO/SEM trends and algorithm updates.
Content Management and Distribution:
- Manage content creation and distribution across various platforms, including website, blog, social media, and email.
- Utilize content management systems (CMS) to publish and manage content effectively.
- Develop and implement content distribution strategies to maximize reach and engagement.
- Ensure content is on brand, and follows all relevant style guides.
Project Management and Collaboration:
- Manage content projects from conception to completion, ensuring timely delivery and adherence to deadlines.
- Collaborate with cross-functional teams, including marketing, sales, product, and design, to ensure content alignment.
- Manage external content creators and agencies as needed.
Work under pressure, while maintaining quality.
Performance Analysis and Reporting:
- Track and analyze content performance metrics, including website traffic, engagement, and conversion rates.
- Generate regular reports and provide insights to stakeholders.
- Use data to identify areas for improvement and optimize content strategy.
Content Presentation:
- Effectively present content strategy, and results to internal and external stake holders.
Required Skills and Qualifications:
- Master's degree in marketing, communications, advertising, journalism, or a related field.
- 5+ years of proven content strategy and project management experience.
- Sound knowledge of content management systems (CMS), keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- Strong understanding of content marketing principles and best practices.
- Excellent analytical skills and ability to interpret data to drive decisions.
- Outstanding organizational and time management skills.
- Exceptional marketing and collaborative skills.
- Effective communication skills, both written and verbal.
- The ability to work under pressure.
- Strong content presentation skills.
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