Content Marketing Specialist - Online/Internet/SaaS

The Role:

We are looking for an experienced B2B SaaS storyteller who can create compelling creative and informative content to engage our target audiences which will be shared across all digital channels.

Key Responsibilities:

- Own: end-to-end content creation process to drive brand awareness and generate leads.

- Create: both long and short form content including landing pages, social media, ads, blogs, whitepapers, case studies, video storyline and script, webinars, infographics, sales decks, sales collaterals, etc. Build and manage a rich content/editorial calendar that attracts a qualified audience. Ensure all content is on-brand and consistent in terms of style, tone of voice and quality. Share and amplify content on relevant channels

- Measure: the results of all content marketing initiatives. Report content performance via web analytic tools to design future content strategy

Skills Required:

- Bachelor's degree with at least 5 years experience in effective storytelling in the B2B SaaS product industry with strong international customer presence. MBA is a plus.

- Good Knowledge of SEO, Keyword Placement, HTML Tags and ability to write suitable and targeted Page Title, Meta Descriptions, Alt Tags, etc

- Strong understanding of company positioning, and business development for SaaS businesses

- Strong cross-functional partner, particularly with Product, Sales and Customer Success teams

- A creative mind to leverage different aspects of the product to ideate and create creative content and campaigns and also work with the in-house design team to communicate ideas visually

- Demonstrated ability to perform at an aggressive velocity along with strong attention to detail

Qualifications & Experience:

- Qualification: Bachelors degree. MBA is a plus

- Experience: 5-8 Years