Content Marketing
Responsibilities :
You are responsible for these 4 aspects :
Execution - Delivering high value, high-quality content, and collateral with the right velocity
Effectiveness - Ensuring strong Awareness and on dot, Brand Positioning through the [content X channels] we use
Evolution - Ensuring Keka emerges as the provider of choice across multiple market segments (each one we enter)
Excellence - Continuously improving the Creative Coefficient of the Organization
Here's something more traditional and detailed - As someone defining and executing the content strategy, you would :
- Ensure the company is seen as a thought leader for its segment and remains at the forefront of giving useful information related to all aspects of HR
- Strategize and deliver actionable content for our prospects and customers in the form of whitepapers, research reports, email marketing campaigns, blogs, press releases
- Optimize content for different formats (SEO, blogs, infographics, etc.) for better consumption
- Content for all occasions - Conferences, Events
- Formulate PR plans and strategies along with Enhancing the company's voice and presence through online and offline channels
- Create tutorials to help end-users use a variety of applications
- Generating ideas for new content types and proofreading articles before publication.
- Research, analyze, and gather data from multiple sources (subject matter experts, HR thought leaders, CEOs, CXOs, etc.,) to develop content
- Monitor current happenings/events in the HR field and create engaging content related to the industry
- Analyze existing and potential content, focusing on reuse and single-sourcing opportunities
- Learn to do a deep dive into content analytics to gain insights on conversion and opportunities for improvement
- Implement process changes to drive operational excellence
Requirements :
- Experience is but a guideline and a barometer for your maturity. 5+ years of experience in content writing and marketing, preferably in a B2B Software company.
Idea Engine - Self-driven person who can come up with interesting/curious topics, discussions, ideas for write-ups.
Ruthless Executioner - Prior experience in creating high-quality content across multiple formats is mandatory
Hooked to HR - Running a personal profile/blog/publication related to the HR niche is a plus. If not, you should be able to quickly learn about the HR tech space and understand the key trends to develop content accordingly
Learner Forever - You should have a strong desire to master new-age digital marketing and explore strategies that can help in making the product reach its potential customers
Expert Already - Knowledge of storyboarding, video tutorials are preferable
Results Driver - A positive mindset to discuss the ideas with our team/company and create great outcomes collaboratively (one person can't do it all - we know!)
Everyone pulls their weight++. The ability to work independently or as an active member of a team is absolute essential. Implement process changes to drive operational excellence
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