Content Marketing Role - IT

Content Marketing

Responsibilities :

You are responsible for these 4 aspects :

Execution - Delivering high value, high-quality content, and collateral with the right velocity

Effectiveness - Ensuring strong Awareness and on dot, Brand Positioning through the [content X channels] we use

Evolution - Ensuring Keka emerges as the provider of choice across multiple market segments (each one we enter)

Excellence - Continuously improving the Creative Coefficient of the Organization

Here's something more traditional and detailed - As someone defining and executing the content strategy, you would :

- Ensure the company is seen as a thought leader for its segment and remains at the forefront of giving useful information related to all aspects of HR

- Strategize and deliver actionable content for our prospects and customers in the form of whitepapers, research reports, email marketing campaigns, blogs, press releases

- Optimize content for different formats (SEO, blogs, infographics, etc.) for better consumption

- Content for all occasions - Conferences, Events

- Formulate PR plans and strategies along with Enhancing the company's voice and presence through online and offline channels

- Create tutorials to help end-users use a variety of applications

- Generating ideas for new content types and proofreading articles before publication.

- Research, analyze, and gather data from multiple sources (subject matter experts, HR thought leaders, CEOs, CXOs, etc.,) to develop content

- Monitor current happenings/events in the HR field and create engaging content related to the industry

- Analyze existing and potential content, focusing on reuse and single-sourcing opportunities

- Learn to do a deep dive into content analytics to gain insights on conversion and opportunities for improvement

- Implement process changes to drive operational excellence

Requirements :

- Experience is but a guideline and a barometer for your maturity. 5+ years of experience in content writing and marketing, preferably in a B2B Software company.

Idea Engine - Self-driven person who can come up with interesting/curious topics, discussions, ideas for write-ups.

Ruthless Executioner - Prior experience in creating high-quality content across multiple formats is mandatory

Hooked to HR - Running a personal profile/blog/publication related to the HR niche is a plus. If not, you should be able to quickly learn about the HR tech space and understand the key trends to develop content accordingly

Learner Forever - You should have a strong desire to master new-age digital marketing and explore strategies that can help in making the product reach its potential customers

Expert Already - Knowledge of storyboarding, video tutorials are preferable

Results Driver - A positive mindset to discuss the ideas with our team/company and create great outcomes collaboratively (one person can't do it all - we know!)

Everyone pulls their weight++. The ability to work independently or as an active member of a team is absolute essential. Implement process changes to drive operational excellence