Content Marketing Role - IT

Responsible for the growth of TranZact's Brand as an industry leader as well as a thought leader in the SME space

Understand the business, product & customer journey, and how content marketing fits in the overall growth model

Develop and optimize all content-related assets and inspire the development of first-class content related to its product and services

Understand market trends, listen to the voice of the customer and use both to inform content strategy

Oversee the brand marketing budgets and manages TranZact's Go-To-Market content strategy which will increase visibility for the brand across all digital channels

Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders

Work with a cross-departmental team, maintain the master content calendar for web platforms including social media, website, & blogs

Co-creates newsletters, product update emailers, knowledge base, social media posts, blogs, infographics, PR related articles, videos to drive leads, subscribers & increase awareness

Collaborating with stakeholders such as writers, editors, social media, content distribution, and SEO specialists to create and refresh content to capture crucial SERP real estate

Responsible for ensuring timely delivery of high-quality content and tracking progress across writing, design, and publication.

Track metrics & KPIs to give insights on what is working & what can be improved.

Tools Expertise: Experience with tools like WordPress, AHREF, Google Analytics, SEMRush, Uber suggest, or their equivalent

Direct experience creating short-form video content

Comfortable with SQL or other equivalent and with advanced excel