Content Marketing Role - EdTech

Key Responsibilities:

- Designing content marketing strategy and set short term and long term goals

- Strategies and Optimize the plan with detailed insights from analytics tools like YT Studio, FB Insights

- Liaise with Business, content, brands and other teams to align on goals and create content to serve our business objectives and targets

- Generate content marketing ideas and back them with regular market research and competitive landscape analysis

- Lead the Partner relation with Facebook, Youtube, ByteDance and other content platforms

- Owning influencer outreach, helping to establish attention by using influencers in content creation and promotion

- Manage and grow the content marketing team

Requirements:

- At least 3+ Years of experience of content/Digital marketing

- Graduate/PG from a Tier I UG or PG program

- Strong creative and analytical skills

- Experience with Social Media platforms and video platforms

- +1 year of Team management experience

- Detail oriented and organised

- Preferably from Ed Tech industry but not a mandate