Content Marketing Manager - SaaS Product

Industry - IT-Software / Software Services

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention

- Experience in B2B/B2C tech product ecosystem

Client Details :

Our client is Asia's fastest-growing HCM platform built to solve for complexity and scale across the employee lifecycle. Soon to be a unicorn, our client is rated the #1 Enterprise Cloud HCM on Gartner Peer Insights and is trusted by 550+ global enterprises including Asia's largest conglomerates and fast-growing technology unicorns

Description :

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Must have a brand publisher mindset: to create the content our audience is looking for and then to optimise the path to conversion

- Should be adept at SEO understanding, content categorization, and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone.

- Editorial calendar must be developed and managed. Support channels and internal teams like product marketing, email marketing, social media marketing, performance marketing with compelling content that delivers top-notch results.

- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives

- Management of all creative resources including designers, writers, and other agency personnel

- Integration of content programs with brand campaigns to drive the brand to demand.

- Measure, review and optimize content programs at regular intervals to improve results.

Profile :

- 5+ years of experience creating digital-first content for a tech product brand

- Experience in a B2B/B2C tech product ecosystem

Job Offer :

- Industry-leading compensation

- Might be a remote role for the right candidate

To apply online please click the 'Apply' button below.
For a confidential discussion about this role please contact Ansu Joseph on +91 80 6826 6825.

Contact - Ansu Joseph - +91 80 6826 6825

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