Content Marketing Manager - Advertising/Media Firm

Responsibilities:

1) Managing all content marketing initiatives for better online traffic, engagement, leads which would in turn help in sales and customer retention.

2) Collaborate with different functions and silos to achieve an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.

3) Brand publisher Mindset is required i.e., to create the content our audience is looking for and then to optimize the path to conversion.

4) Basic understanding of SEO, content categorization and structure, content development and distribution and measurement,

5) To maintain consistence in the content with our brand voice, style and tone a development of editorial governance is required.

6) Development and management of editorial calendar and organization.

7) Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.

8) Understanding of the basic best practices of the main social media channels, which content and approaches work on each and why.

9) Frequent measurement and optimization will be required on a regular and ongoing basic for the program.

10) All creative resources need to be managed including designer, writer and editors.

11) Increase the brand demand by the integration of content programs with brand campaigns.

12) Executive presentations on the program approaches and results will be required.

Requirements:

1) Telugu : Speaking and writing

2) Working experience in content marketing.

3) Experience creating content for the web and growing a social audience

4) Editorial mindset that seeks to understand what audiences consume and how to create it

5) Ability to analyze and present content and social performance

6) Experience with word press, Google analytics, Slide share, and the top social channels

7) Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.