Content Manager - International Money Transfer Firm

InstaReM is an international money transfer firm with offices in AU, SG and HK. Shortly starting operations in CA and US, Malaysia, etc. Expats in these countries transfer monies back to their respective countries. For e.g. Indians in Australia transfer money to India, Chinese to China and likewise many different country-corridors. And that's just for AU. The content requirements are challenging and multi-cultural, multilingual.

- Experience in writing for varied audience groups on a broad range of topics.

- Segmenting audiences and targeting with relevant, engaging content

- Clarity of and ability to execute Content KPIs.

- Content strategy, research (keyword research), ideas

- Content generation, targets, plan and execution.

- Content distribution strategy - external and internal platforms

- Ability to network and coordinate with influencers for distribution

- Coordination with freelance writers based across different countries - Australia, Singapore, Hongkong, etc

Salary offered: 10 - 12 LPA