Content Manager - EduTech

- Developing content for blogs, articles, product descriptions, social media, and the company website.

- Develop ad copies/content for marketing campaigns/mailers.

- Conducting in-depth research on industry-related topics in order to develop original content.

- Contribute to creating rich content resources (articles, eBooks, info-graphics, solution guides, webinars, videos, etc.) to help business owners, and drive awareness of upGrad Campus and bring in leads.

- Develop product messaging and positioning. Create compelling stories around upGrad Campus products and educate potential users about benefits.

- Utilize a variety of media forms; include images and charts

- Work with internal teams to understand product, tech & marketing requirements.