Posted By
Posted in
Sales & Marketing
Job Code
1402625
Content Manager-B2B SaaS
Responsibilities:
- Curate, produce and manage high-quality content, including long-form articles, blog posts, social media copy, videos, and case studies, ensuring brand consistency
- Collaborate with the marketing and product teams to ensure content aligns with product launches, feature updates, and overall business goals.
- Develop a content calendar and strategy to streamline content creation and distribution across various channels.
- Work closely with the creative team to produce engaging video content that showcases our products and resonates with our audience.
- Create and distribute compelling case studies that highlight customer success and product effectiveness.
- Drive content optimization strategies through keyword research, SEO best practices, and analytics.
- Analyze content performance metrics, derive insights, and refine content strategies based on data-driven feedback.
- Manage and oversee content published on our website, ensuring it is timely, relevant, and optimized for search.
- Stay updated with industry trends, incorporating the latest best practices in content marketing to enhance brand voice and reach.
- Coordinate with sales and product teams to ensure cohesive messaging and accurate content representation.
What you bring:
- Bring your 4+ years of marketing experience, showcasing your deep understanding of the field.
- Leverage your 4+ years of experience in digital marketing agencies, publishers, or ad tech platforms, highlighting your diverse expertise.
- Strong understanding of marketing principles and strategies
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling customer-centric messaging.
- Ability to collaborate effectively with cross-functional teams, including product management, sales, and creative teams.
- Analytical mindset with the ability to gather and interpret market data and customer insights to inform content strategies.
- Strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Results-oriented mindset with a focus on driving engagement and growth through content
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Posted By
Posted in
Sales & Marketing
Job Code
1402625