Content Lead/Senior Content Writer - eCommerce

Seeking a Content Lead/ Sr. Content writer to join our Product team. The Content Lead will play a pivotal role in producing long and short-form content that conveys company's unique brand story; feeds the demand generation engine; supports product marketing; and builds thought leadership credibility across diverse topics. S/he will develop deep expertise around company's products, target personas, and verticals in order to produce use case, business outcome, and customer story content that engages and persuades our target audiences. S/he will also master company's platform to leverage its industry-leading database and produce unique, data-driven content based on real-time insights.

In addition to being gifted with language and storytelling, the Content Lead will be attentive to detail; adept at balancing multiple projects and tight deadlines; and capable of forging strong relationships with internal and external subject matter experts. S/he will also be open to constructive feedback, and able to pivot quickly when necessary to meet the overall needs of the business.

What You Will Be Responsible For:
 
- Build a deep understanding of the company platform and products, and the company's unique differentiators.

- Work with Product leaders to understand- and help refine- the evolving brand voice and tone.

- Represent the content team for your assigned product pod, collaborating with cross-functional team members using agile marketing methodology to bring impactful content to market quickly and at scale.

- Create articles, ebooks, white papers, infographic copy, video script, and interactive assets as part of the overall editorial calendar, and in line with the content strategy.

- Understand the buyer's journey and use that knowledge to create the most impactful top, middle, and bottom-of-the funnel assets for different products, personas, and verticals.

- Help build a robust thought leadership program- working closely with subject matter experts to define their unique voices and topic areas- that builds company authority around Customer Experience Management, Artificial Intelligence, and other key topics.

- Know what best-in-class content looks like for both SaaS companies and category creators, and bring your ideas to help company innovate and exceed the standard of excellence.

- Master the company platform in order to create data-driven assets that support thought leadership and product-oriented content streams.

- Collaborate with the copywriting team to ensure that email, ad, and other short-form copy developed to support your content assets are as impactful as possible. 

- Understand our SEO goals and strategy in order to produce optimized content.

- Know what markets you are developing content assets for, adapting them to meet any unique localized content needs and/or writing with translations requirements in mind. Who You Are

- Lover of language who finds the best content mediums and storytelling approaches to engage and persuade your audience.

- Insatiably curious and eager to master new subject areas in order to produce genuine and credible content.

- Flexible and willing to pitch in on writing projects that may not fall strictly within your job description.

- Collaborative with teammates, especially as a new pod structure is being developed and roles are somewhat fluid.

- Adaptable, thriving in a rapid-paced environment where many days bring unexpected challenges and opportunities.

- Independent, comfortable representing the broader content marketing point of view as part of assigned product pods and effective at managing work.

What Makes You Qualified :

- Bachelor's Degree or advanced degree in English or other related areas with an emphasis on writing.

- 2+ years in writing or content development positions, with at least several years at a B2B company; experience at a rapid-growth social, SaaS, and/or technology company greatly preferred.

- High-quality work portfolio across diverse content mediums including articles, podcasts, eBooks, whitepapers, etc.

- Ability to develop relationships and work closely with other Marketing or cross-company functions.

- Experience with agile marketing principles and methodologies a plus, but not required.