Content Lead - D2C

We are seeking for a Content Head for a D2C client based in Gurgaon.

Responsibilities include:

- Content strategy: Working with senior management to develop a strategic content marketing plan

- Content creation: Working with writers to develop new ideas and ensure they are executed properly

- Content editing: Editing all produced content

- Content consistency: Ensuring the site's voice and tone are consistent

- Content history: Keeping track of what's been previously published to decide what to add or remove

- Content audience: Managing and maintaining audience personas

- Content lifecycle: Establishing standards, systems, and workflows for managing the content lifecycle

- Content collaboration: Collaborating with senior creative team leaders and channel owners to identify content needs.

Requirements:

- 5+ years of experience in the D2C industry

- Knowledge of SEO and web traffic metrics

- Familiarity with social media