Content Lead - Consumer Durable

EXPERIENCE / QUALIFICATIONS:

- 5+ yrs of experience (only from these industries TED, Pop XO, Hauterfly, Nike, Titan, Luxe RADIO, Scoop Whoop

- Must have completed graduation in Mass Communication/Journalism

Reporting to : Brand Building Lead

Key Responsibilities:

1. Dissect data, develop content strategy and oversee the execution (and optimization) across digital and social media platforms including but not limited to: content portals, online media publications, social platforms Facebook, Instagram, LinkedIn, YouTube

2. Develop the content framework for campaigns built on audience insights, desired storytelling, media KPIs, and brand strategies

3. Be able to articulate content strategy to brief in the Creative team, and work in partnership on the development of effective content that aligns with the brand's identity

4. Provide oversight to overall content plan including recommendation across Paid, Earned and Owned channels

5. Identify and quantify value based on the brand connection + visibility, audience relevance, scale, and media support.