Content Lead - Advertising Firm

Responsibilities:

- Creating content for ongoing campaigns such as writing copy for email marketing campaigns & WebStories, writing answers on Quora, copywriting for creatives etc.

- Coordinate with the internal and external team for content creation and ensuring that the writing is consistent and in line with the overall campaign and brand requirements

- QA for all the content deliverables shared by the freelancers/content agencies

- Perform keyword research based on the campaign requirements to make sure the writing is search engine friendly

- Perform content strategy to come up with new ideas for content creation for the website

- Plan weekly deliverables along with the Organic Growth team and manage the requirements, blockers (if any) to ensure smooth flow and timely completion of work

- Analyze competitor's presence on different platforms and come up with suggestions to help the Growth team scale with the help of personalized content

Desired Skills and Experience:

- 4-5 years of experience in copywriting

- Background in Finance/ Written articles in Finance related domain

- Creative thinking and an ability to come up with ideas that address the campaign needs

- Very strong written and verbal communication skills

- Problem-solving mindset & self-starter attitude

- Ownership of the creative process

- Competitor research

- Stakeholder and project management