- Lead and develop a content strategy across all platforms - web, app, social, 3rd party etc. Align the overall content operations in line with overall marketing and company objectives.
- Grow and engage key audiences and content verticals in close cooperation with the marketing team.
- Deliver high-quality articles, white papers, blogs, press, email marketing messages, case studies, videos, infographics etc.
- Build and maintain editorial calendar and written guidelines. Ensuring all content marketing is on-brand, consistent in terms of style, quality and tone of voice.
- Designing and implementing creative marketing strategies to disseminate content.
- Manage relationships with external agencies, writers, designers and freelancers.
- Manage company social media handles and achieve desired objectives in driving growth and engagement in social audiences.
- Continuously measure and improve content performance, leveraging Google Analytics and social media analytics tools.
- Grow and build a team as the business grows.
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