Content Growth Manager - Video Platform

Content Youtube Growth Manager

Role Responsibilities

- Research on what content is performing well on Youtube as well as other platforms, in order to strategise on the content requirement.

- Collaborate with the internal content team to ensure a continuous pipeline of content as per programming. Managing the content release on Youtube in consultation with Stakeholders.

- Develop data-driven recommendations, organise and analyse data to form actionable plans and create KPIs to measure progress

- Audit existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics.

- Lead creation of recurring reports on the impact of rollout and optimisation efforts against established benchmarks.

- Oversee all written editorial across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards. - Work on optimisation of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc.

- Develop creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.

- Use SEO/SMM tools and learning to grow the channel organically.