Content & Communications Strategist - Life Insurance

JOB DESCRIPTION

Responsibilities

1. Designing and managing Content & creatives for campaigns

2. Enhancing our digital assets using content - website, blogger outreach, videos, infographics - add content marketing & strategy

3. Agency/Vendor management for delivery of creatives/content on pre-defined timelines

Job Description -

The role aids business by promoting its product & services through the use of Creatives & Content as a medium of advertising

- Should be able to evaluate, shortlist, onboard and manage creative & content agencies for and manage their day-to-day deliverables

- Role also includes coordinating with agency and designers to deliver content, images, infographics and videos which can be used for SEO, along with coordinating with the agency for website & blogger activities every month

- Recommend strategies for content that will positively impact SEO and ranking of our website & blog pages

- Coordinate with the agency or internally with the brand team to get content and creatives for brand and performance campaigns

- Needs to have experience with writing copies for the website, email marketing campaigns, facebook ad copies, sales collateral, corporate presentations, videos, and blogs

- Should know how to edit and proofread content that comes from bloggers and third party website publishers to maintain hygiene and content standards

- Experience in the BFSI industry is preferred, but not compulsory. Should have some basic knowledge of insurance and financial products

Needs to develop, write and deliver persuasive copy to drive interest for insurance and insurance products (term plan, ULIP plan, Health plan etc)

Must be able to build and manage a content calendar for the Life insurance website & blog, along with managing content for performance campaigns

Requirements

- 4 years + of working as a content writer

- Good understanding of how content helps SEO, and is able to drive SEO related content for the website and blogger activities

- Bachelor's or Master's degree in English, Mass communications, Journalism, linguistics, or related field preferred

- Excellent verbal and written communication skills

- Strong attention to detail and ability to multi-task projects and deliverables

- Proven experience working under pressure to deliver high quality output in a short span of time.