Consumer Intelligence Manager - Retail Segments

Segments - Consumer Intelligence Manager

Role & Responsibility:

- Responsible for driving consumer intelligence within the Organised Retail category - personalised commerce and consumer engagement business.

- Design & execute predictive CRM analytics & decision science solutions - unearthing customer behaviour patterns and inherent trends using a wide range of tools comprising predictive modelling, cluster analysis, decision trees etc.

- Deliver on KPIs related to product/offer targeting, campaign targeting, and personalisation.

- Analyze campaign insights and their use in improving analytics and personalisation.

- Generate actionable insights and make final business presentations for review by business heads and leads.

- Institutionalize practices for data preparation, data warehousing & MDM

Qualification and skill sets required.

- Graduate in any specialization and MBA/PGDM in Marketing with 5+ years of experience in competitive intelligence or business analytics

- Experience in using research and market data to draw consumer insights and derive marketing plans, qualitative analysis, quantitative analysis

- Working knowledge of statistical techniques to determine trends and patterns: regression modelling, segmentation, correlations etc.

- Working knowledge of analytics/data-visualisation software e.g. Tableau, Spotfire or R-shiny

Target Industries & Companies:

- Analytics - Dunnhumby, Mu Sigma, Infosys, TCS

- Ecommerce/Internet companies - Amazon, Flipkart, Snapdeal

- Banking - Axis Bank, ICICI Bank, HDFC Bank

- Telecom - Airtel, Vodafone

- Organised Retail Chains - Shoppers Stop Group, Future Group, Tata Group, Landmark Group, Arvind Group, Aditya Birla Group