Consumer Intelligence Lead - Online & eCommerce Segment

Consumer Intelligence Lead

Role & Responsibility:

- Responsible for driving consumer intelligence within the personalised commerce and consumer engagement business

- Design & execute predictive CRM analytics & decision science solutions - Unearthing customer behaviour patterns and inherent trends using a wide range of tools comprising predictive modelling, cluster analysis, decision trees etc.

- Pursue KPIs related to product/offer targeting, campaign targeting, and personalisation

- Analyze campaign insights and their use in improving analytics and personalisation

- Generate actionable insights and make final business presentations for review by Business

- Institutionalize practices for data preparation, data warehousing & MDM

REPORTING TO - Online & eCommerce Segments Head

YEARS OF EXPERIENCE 8-10 YEARS

Qualification and skill sets required.

- Graduate in any specialization and MBA/PGDM in Marketing with 6+ years of experience in competitive intelligence or business analytics

- Experience in using research and market data to draw consumer insights and derive marketing plans will be preferred

- Should have hands on experience in research, qualitative analysis, quantitative analysis

- Statistical techniques to determine trends and patterns: Regression modelling, Segmentation, correlations etc.

- Experience of analytics/data-visualisation software e.g. Tableau, Spotfire or R-shiny

Target Industries: Ecommerce/Internet, Banking, Analytics