Consumer Intelligence Head - Online/Internet

CI - Consumer Intelligence Head

Role & Responsibility:

- Responsible for leading consumer intelligence within the personalised commerce and consumer engagement business

- Overall responsibility for strategy, planning and execution of data-driven insights, consumer segmentation, product/offer matching, personalisation, and campaign insights.

- Designs strategies for both rule-based personalisation, as well as machine-learning personalisation

- Owns consumer insights driven from analytics and research, and their integration into JioPrime activities in marketing, product and technology

- Develops campaign insights and their use in improving analytics and personalisation

Candidate Qualification and skill sets:

- BE/ BTech, MBA

- 6-8 years of relevant functional experience

- 3-5 years- experience in leading business insights & analytics business/capability

- Proven experience in identifying and using consumer insights to grow businesses, ideally related to ecommerce or other digital commerce platforms.

- Good understanding and prior hands-on experience in data warehousing, customer segmentation, predictive analytics, data visualisation, and consumer insights.

- Good understanding of solutions, architectures and best practices related to digital/online commerce data, consumer analytics and personalisation.

Target Industries & Companies:

- Ecommerce/Internet, Banking, Analytics

- Dunnhumby, Mu Sigma, Infosys, TCS, Amazon, Flipkart, ICICI Bank, HDFC Bank