Consumer Insights Role - Qualitative Research - FMCG

In this role, you will be expected to :

- Deeply understand the target consumer to drive a stronger relationship with our brands.

- Exhibit both short term tactical thinking to solve immediate business needs and long-term business design solutions.

- Be in a mutually symbiotic relationship with key stakeholders - category, product innovation, growth, and brand.

- Design research programs using most appropriate qualitative methodologies to address key business questions.

- Accelerate innovation via strategic project support, concept development, and by conducting thoughtful primary research.

- Write compelling brand stories that challenge and expand the vision of the organization.