Posted By
Ekta Agrawal
Resource Executive at Global Consultancy and management Services
Last Login: 07 October 2016
Posted in
Sales & Marketing
Job Code
218774
We are looking for Brand Managers Consumer Insights for a leading QSR. Kindly go through the below mentioned Job Description:
Job Description:
Insights : 70% time
- Drive consumer centric mindset with in depth segment & occasion understanding and actively use consumer perspective as a springboard for all initiatives
- Use research to form clear insights and strong action plans for the brand
- Proactively use category trends and use them to define the future in terms of business opportunities
- Able to identify key knowledge gaps and initiate new research to fill the gaps
Media : 30% time
- Able to suggest channel mix based on creative and campaign objectives
- Able to work with media agency to deliver the most cost effective plan while achieving objectives
- Able to drive innovation and pro actively look for associations which play to the brand's advantage
- Able to evaluate effectiveness of digital media channels and also extend usage for brand messaging and engagement
Interested candidates please share your updated resume.
Didn’t find the job appropriate? Report this Job
Posted By
Ekta Agrawal
Resource Executive at Global Consultancy and management Services
Last Login: 07 October 2016
Posted in
Sales & Marketing
Job Code
218774