Consumer Insights Manager - FMCG

Conusmer Insights Manager

We are looking for the position of Manager - Consumer Insights for our client who is one of the top Foods FMCGs to be based out of Gurgaon.

The incumbent shall be responsible for the following -

1. Innovation - Time % - 20%

- Support in process development and running of new product development projects

- Work as part of cross functional team for all new product development projects, across brands

- Implement consumer researches/ operation tests for the product.

2. Support Consumer insights (Market Research) - Time% - 50%

a. Write research briefs.

b. Identify research vendors.

c. Develop research calendars for each brands.

d. Develop competitive rate cards.

e. Ensure on time delivery of research.

f. Identifying new research tools.

g. Brand analysis for marketing co op, management team meetings and new projects.

h. Monthly/quarterly brand health presentation to marketing team.

i. Support and coordinate brand team to get relevant research analysis from agency.

3. Media Coordinator: execution excellence in media across TV, press, radio, other mediums - Time % - 30%

a. Prepare media briefs for the agency.

b. Follow through on all media campaigns and ensure timely implementation (press/TV/outdoor etc).

c. Track implementation, develop reports on activity.

d. Build relations with channels and publications for better media coordination.

e. Reconciliation of media delivery post implementation vs plans.

f. Coordination with the Marketing Team for media brief and implementation.

g. Supervising bill payments to all media vendors.

Independent responsibility:

a. Managing relationship independently with channels /other media providers.

b. Internet Marketing, SMS marketing, new media, if any.

c. Manage agreements and payment terms and conditions with media agency.

We are looking as candidates with -

1. MBA from 2005 to 2007 batches only

2. Should be currently doing a Consumer Insight role in a corporate (not agency) with a good understanding of Brand Management/Consumer Marketing

3. A total of 5-8 years of Exp- Corporate Consumer Insight role + Previous Agency role if any

Interested Candidates can please mail me their resume at monikab@unisoninternational.net or call at 9958577722.