Consumer Insights Lead - FMCG

Consumer Insights Lead - FMCG

Industry : FMCG / Foods / Beverage

Category : Sales & Marketing

Skills : Consumer Insights Lead - FMCG - Delhi NCR

Job Type : Contract

Job Description : This role involves leading insights for the category and channel and working alongside the marketing team & agencies to identify new opportunities and build strategy.

Client Details : Our client is a globally renowned name in the FMCG Industry. They are market leaders in their domain and are growing rapidly in their category. They are looking for a Consumer Insights Lead.

Description :

The key responsibilities of the role are :

- Development of creative strategy insights in support of business and creative brief

- Development of innovation opportunity identification, concept development and assessment

- Develop product and packaging development, early and late stage consumer co-creation, evaluation, and testing.

- Devise, manage and deliver insights to support package design, design guidance and standards

- Collaborate with marketing to understand and incorporate category consumer and consumption insights

- Perform ad hoc research for global campaigns and innovation projects

Profile :

A successful candidate is someone with :

- 10-15 years of experience in the consumer goods Industry

- Experience in Consumer Insights, market research and data analytics

- Good communication skills and ability to deal with senior stakeholders

Job Offer :

This is an excellent opportunity to work with a high energy team and work on global brands. This is also an excellent opportunity in terms of career progression.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Ujjwal Singh on +91 124 452 5432

Contact - Ujjwal Singh - +91 124 452 5432

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