Consumer Insights Lead

RESPONSIBILITIES :

- Drive and manage the consumer insights desk - propagate an always-on engagement program with the people we serve.

- Develop a ground up repository of insights that the various stakeholders - business, product, tech etc can dip into while developing their suite of products and services for the company.

- Collaborate, consult and project manage wherever specific research instruments are needed for answering business questions about people, markets etc.

- Excellence in consumer insights, analytics, segmentation and market research with the backdrop of deep understanding of the business and company objectives.

- Best practice consumer insights activities and supporting business decisions are based on consumer objectives.

- Work with the leadership, product and marketing teams for the market/consumer research projects and develop the insights strategy and plans.

- Design and conducting of all primary consumer research/insights for specific business Brands.

- Provide market and customer insights to support the marketing team with recommendations based on primary and secondary market research studies.

- Go-to-market and other projects with a focus on the scope of the market, segmentation and consumer segmentation portraits. This support includes the statistical analyses of already available as well as newly generated data

- Delivering clear key findings and recommendations.

- Development of new product planning by partnering with relevant teams on future plans and projects based on consumer data and insights.