Consumer Insights & Brand Development Role - Conglomerate

Consumer Insights-

Hiring for Consumer Insights and Brand Development for a leading Conglomerate Group Company

Experience : 9-12 years

- Mandatory Experience in Quantitative Research and Net Promoter Score is mandatory.

- Profitably build market share and revenue of the business through execution of projects that provide systematic development of deep, actionable customer insights both in the businesses and and supporting the businesses to convert them into business-building initiatives.

- Develop business case for change through initial data mining and customer understanding and support to gain approval from relevant team.

- Develop Project Plan and identify business team to execute the change

- Influence business teams across multiple functions (eg Marketing, Service, IT, Business Development) to adopt the new processes and make it part of business-as-usual

- Develop capabilities to do the same at all levels through the organization

- B2B domain expertise in project management or consulting across industries such as cement, metals, textile, etc.

- Exposure of Customer Impact Consulting which focuses on providing a holistic Customer Experience through streamlined communication, improve business processes, analyzing trends impacting the industry etc, thereby leading to a delightful experience for the customer resulting in better and sustainable brand value.