Consultant - Digital Marketing - Bank

Job Title: Digital Marketing Consultant

Location: Mumbai, India

Contract Duration: 1 Year

About Us:

- We are a leading bank in the financial sector, committed to providing innovative and customer-centric solutions.

- We are currently seeking a talented and experienced Digital Marketing Consultant to join our team for a one-year contract.

- This role will be instrumental in driving our online presence and enhancing our digital marketing efforts within the banking domain.

Role Overview:

- As a Digital Marketing Consultant, you will work closely with our marketing and product teams to develop and execute digital marketing strategies that drive customer acquisition, engagement, and retention.

- Your expertise in digital channels, analytics, and marketing trends will help us improve our digital footprint and align marketing strategies with our business goals.

Key Responsibilities:

- Develop and execute digital marketing strategies tailored to the banking domain, including SEO, SEM, social media marketing, email marketing, and content marketing.

- Lead the planning, execution, and optimization of online campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).

- Analyze customer data, campaign performance, and ROI to optimize strategies and deliver actionable insights.

- Collaborate with internal teams to ensure digital campaigns align with brand guidelines and business objectives.

- Provide strategic guidance on digital trends and best practices in the banking industry.

- Drive conversion through various digital touchpoints, focusing on lead generation, customer acquisition, and retention.

- Manage and track budgets for digital campaigns, ensuring efficient allocation of resources.

- Stay up-to-date with emerging digital marketing trends, tools, and technologies.

- Provide regular reports and performance analysis to key stakeholders.

Requirements:

- Bachelor's degree in Marketing, Communications, or related field.

- Minimum of 5 years of experience in digital marketing, with a focus on the banking/financial services sector preferred.

- Strong knowledge of digital marketing tools, such as Google Analytics, Google Ads, SEMrush, HubSpot, and social media platforms.

- Proven ability to develop and execute effective digital campaigns and strategies.

- Excellent analytical and communication skills.

- Ability to work independently and manage multiple projects simultaneously.

- Strong understanding of the banking sector, its customers, and their digital behavior.

- Experience with customer segmentation and personalized digital marketing strategies is a plus.

Preferred Skills:

- Certification in Digital Marketing (Google, HubSpot, Facebook Blueprint).

- Familiarity with compliance and regulations related to digital marketing in the banking sector.

Why Join Us:

- Opportunity to work with a dynamic and forward-thinking organization in the banking sector.

- Exposure to innovative digital marketing strategies.

- Competitive compensation and benefits.

- A collaborative work environment that fosters growth and development.