Experience - 2-10 yrs
- Experience in MMM, customer segmentation, CHAID analysis
- To collaborate with the Advanced Analytics team and mass media provider to define complex problems and solve them through scalable plug and play solutions.
- Worked with several business development teams to pitch data governance projects to Supply Chain and Customer experience team of Fortune 500 companies. completion of the project. their skills across business and technical spectrum
Skill Set - Marketing Analytics & SQL, Customer acquisition, campaign analytics, customer analytics, customer segmentation, campaign management, customer loyalty etc.
JD
1. Experience in campaign analytics (Email, DM, digital);
2. Borrower/customer/marketing strategy analytics experience in BFSI;
3. Experience in Tableau, SQL, SAS;
4. Client facing role, requires strong communication skills
5. Independently drive the projects, team management/handling
6. Able to work in fast pace continuously evolving environment
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