Consultant - Adobe Analytics

Adobe Analytics Consultant

Location: Gurgaon

Experience: 3.0 - 7.0 Years

Must-Have :

- Working in a Digital Marketing/ agency

- Experience in Adobe analytics suite

Adobe analytics suite

Job Responsibilities :

- Manage the processes for capturing, storage, usage, and tracking of online activity from web sites and mobile apps

- Full responsibility for analytics needs across customer analytics platforms. Deliver clear and actionable recommendations to improve and optimize the customer experience and improve business outcomes

- Generate Automated, Custom and Ad-hoc reports & provide insights/recommendations based on data

- Work with Client Leadership, Marketing, and Development teams to support analytics tracking. Manage engagement with these teams to ensure the analytics solutions meets business requirements

- Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements. Drive business review meetings with key stakeholders

- Ensure data integrity & documentation of tracking standards. Troubleshoot and debug analytics implementation

- Define and implement tagging strategies using Adobe DTM. Provide guidance to develop tagging framework and provide QA support

- Derive insights and product optimization by recommending and implementing appropriate techniques such as multivariate testing to validate hypotheses