Connect & Heal - Manager - Content Marketing

Job Summary:

We are seeking an experienced Content Marketing Manager to join our dynamic team. The Content Marketing Manager will be responsible for developing and executing content marketing strategies that align with the company's goals, target audience, and brand identity. The ideal candidate should have a minimum of 5 years of experience working and a deep understanding of the healthcare landscape.

Responsibilities:

- Develop and execute a content strategy that aligns with the company's goals and target audience.

- Plan and create content for our website, blog, social media, email newsletters and other channels.

- Collaborate with internal teams to understand the company's products and services, target audience, and brand identity.

- Conduct research on industry trends, competitor activities, and customer preferences to inform content development.

- Create compelling and SEO-friendly content that educates and inspires our audience while driving traffic and engagement.

- Edit and proofread content for accuracy, clarity, and tone.

- Manage content distribution across various channels and track content performance using analytics tools.

- Ensure all content is compliant with healthcare regulations and guidelines.

- Manage and mentor a team of content creators and freelancers.

Requirements:

- Minimum of 5 years of experience in content marketing.

- Experience in the healthcare industry is preferred.

- Proven track record of developing and executing successful content marketing strategies.

- Excellent written and verbal communication skills.

- Strong project management and organizational skills.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Proficient in SEO, content management systems, and analytics tools.

- Knowledge of healthcare regulations and guidelines.

- Experience managing and mentoring a team.