Connect & Heal - Content Strategist/Writer

Job Description:

- Carry primary and secondary research to create original content which scores high on Expertise, - Authoritativeness, and Trustworthiness

- Interview key stakeholders, collate notes, validate with secondary research

- Create and publish engaging content consistent with brand personality

- Edit, proofread and improve writers' posts to improve readability and engagement

- Optimize content according to SEO - familiarity with basic SEO tools and techniques is highly desirable

- Manage content distribution on online channels and social media platforms to increase web traffic

- Stay up-to-date with developments and generate new ideas to draw audience's attention

Ideal Candidate Profile

- 3-4 years of experience in content writing and background in journalism (through education and/or work experience)

- Excellent command on English language (both written and spoken)

- Understanding and experience in copywriting for digital