Connect & Heal - Campaign Manager - CRM

CRM - Campaign Manager

Responsibilities:

- Driving CRM initiatives, execution and optimization of campaigns across different channels - emails, push notifications, SMS, and Whatsapp

- Identify consumer segments to be targeted and set up campaigns accordingly

- Manage the CRM platform - manage the budget and relationship

- To identify innovative ways to segment audiences and challenge assumptions on the best approach, working with the data team where appropriate

- Champion automation across the business, help drive adoption and influence decisions with data and insights

- Analyzing data to inform business development and campaigns

- Maintaining and improving data management processes and accuracy

Candidate Requirements:

- Demonstrable experience in using marketing automation tools such as MoEngage, Clevertap, etc.

- Hands-on experience in running CRM campaigns across multiple channels (including, but not limited to SMS, Whatsapp, push notifications and emails)

- Minimum of 2 years in a similar role (could be slightly lesser if from well-established/high-growth startups)

- Experience in setting up and running paid marketing campaigns across different platforms such as Google Search and Display, Facebook, Twitter, etc.