Community Business - Associate - Social Media & Marketing

Community Business, the leading organisation committed to promoting diversity, equity and inclusion (DE&I) in companies across Asia, is looking for a Social Media & Marketing Associate. This is a full-time role, based in India and reporting to Marketing & Communications Manager.

What You'll Do:

This role will include but not be limited to the following responsibilities:

- Be knowledgeable and champion Community Business' overall strategy, positioning and offerings.

- Contribute to the planning, development and execution of all social media and marketing campaigns, including the execution of paid social media ads.

- Be comfortable planning, editing and reviewing video and audio content for use in our marketing and thought leadership material.

- Be comfortable using design software to create social media and marketing content.

- Manage website content updates ensuring consistent web design and prevent, resolve or escalate any system issues to the developers.

- Support in drafting eDM communication content and managing editorial calendar.

- Monitor and track engagement trends, audience growth and subscribers list for all digital marketing channels.

- Support the management of our SEO to increase organisations online visibility via organic channels and effectively utilise Google AdWords for SEM.

- Monitor and manage web traffic, performance, data and insights via Google Analytics to increase organisations conversions.

- Ensure eDM segmentation is managed and review how best to target audience by actively tracking engagement.

- Monitor online news coverage across the region and globally that relates to our focus areas to build our profile as a recognised thought leader.

- Assist with development and implementation of creative marketing and communication strategies, plans and approaches that support our programme of activities including, research, events, programmes and campaigns.

- Support overall PR & media strategy in line with our business objectives and goals, including print, broadcast and online media.

- Identify effective marketing channels including partnerships with local NGOs, chambers of commerce, professional associations and media partners.

- Handle ad-hoc projects as required.

What You Bring:

We are looking for an individual with:

- A keen interest in corporate social responsibility (CSR), diversity and inclusion, and creating a positive impact through working closely with the business sector.

- Degree holder or equivalent, preferably major in Marketing / Digital Marketing / Media Communication / Public Relations / Journalism.

- Excellent written and spoken English

- Proficient in using design and editing software

- Excellent digital analytic reporting skills with proficiency in Google Analytics, Google AdWords, Mailchimp and Social metrics.

- Familiar with online platforms such as Hootsuite and Mailchimp, or similar.

- Strong web management skills.

- Highly organised with good forward planning, project management and time management skills in order to manage multiple projects and meet deadlines.

- Highly creative and driven to succeed.

- Self-motivated, with ability to work independently under time pressure as well as a strong team player.

- Has a critical mind, thinks creatively and has good problem-solving skills.

- Resilient, able to adapt to different situations and enjoy working in a dynamic, stimulating and fast-moving environment.

- A strong attention to detail.

- Proficient in computer skills: Microsoft software, design and editing software.