Communication Lead - Marketing

Job title: Communication Lead

Notice Period: max 15 days

Salary: upto 14lpa (30-35% hike on present ctc)

Experience: 7-8yrs

Must Have experience in PR Background and Advertising agencies like Internal and External Communication (Vendor)

ROLES AND RESPONSIBILITIES :

Brand :

- Drive the content marketing strategy and community build for start-up aligned with the firm's objectives.

- Develop standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing.

- Managing external agencies and internal creative teams to work towards effective campaign execution to meet business objectives.

- Innovating in terms of cost-effective new collateral to communicate with customers.

- Develop a strong presence for Bonito Designs across online and offline channels.

ROI :

- Optimizing campaign execution spends in accordance with the expected revenue.

- Ability to gauge business opportunities to improve revenue generation and cost reductions.

Execution and tracking :

- Ensuring quick turn-around on critical deliverables.

- Communicating with different teams across the organization to ensure all campaign activations go live in a timely and effective manner.

- Constantly liaising with the Brand Marketing Manager to understand the requirements and to provide the necessary tools to meet the business objectives.

- Ability to quickly learn and gain a well-rounded understanding of other organizational functions such as Sales Strategy, Marketing, Sales, Pre-Sales and Post-Sales

- Excellent negotiation skills with vendors to ensure quality, timely delivery, and cost-control.

 Tracking all vendor invoices and payments (pending and delivered)

- Tracking and creating customer reports during activations from CRM tool

- Working with in house creative team to efficiently deliver artwork for collateral and campaign communication elements

- Presenting innovative collateral and branding ideas to top management to constantly raise the bar of communication material

- Content Strategy & Creation - Scale up content and add to customer experiences across mediums to build differentiated and engaging content that is specifically tailored for each of customer touch points.

- Hire (if required) and develop a front-line team to meet team and business goals.

- Collaborate with cross functional teams (leadership, digital marketing, brand communications, design, and product) to translate the requirements to content strategy and own up the output & associated performance indicators.

- Ability to compellingly communicate a product or a brand's story, and a design sensibility to envision how content could be presented or distributed in formats.

- Craft and maintain content calendars, content assets, and content development plans relevant for achieving monthly/ Community Build & Customer Centricity

- Develop a customer community by building a deep understanding of our target consumers, keep that in order by creating lasting ties with it, and play a key part in driving change in behavior.

- Follow and highlight macro trends on the consumer landscape and uncover consumer-level insights that can translate into relevant content themes.

- Devise and implement community communication initiatives.

- Repurpose community content to easy to consume nuggets and ensure a steady distribution plan across channels.

- Performance Management Translate content strategy into measurable tangible and intangible performance/business and community engagement metrics on traffic, engagement, retention, etc.

- Optimize content by conducting ongoing usability tests to gauge content effectiveness.

PREFERRED QUALIFICATION:

- Master's in creativity, communication management

WORK EXPERIENCE (IF APPLICABLE) :

- 7-8 years of working preferably in a reputed marketing agency.

- B2C experience in content / digital marketing, running content strategy.

- Passionate about fostering community with demonstrated experience in community building.

- Minimum 3 years of demonstrated leadership in managing creative outputs and team management experience.

- Analytical abilities necessary to collect key business and user insights and apply their strategic planning skills to create a long-term vision for content generation.

- Ability to lead in a start-up set up environment and bring in the needed flexibility & agility.

- Standout idea generator and problem solver with excellent communication skills

- Strategic leader who need not be the most creative individual but one with sound aesthetics sense and is the best exploratory who builds creativity in the team.

- Inclusion advocate harnessing the richness of individual differences/capabilities/experiences.