Commercial Marketing Manager - Alcobev

Role Responsibilities:

- Builds the channel strategy for the key brands and customers in the Prestige Channel -where to play and how to win-

- Defines the 6P's guidelines by channel to drive customer execution at point of sales.

- Secures the budget and aligns the investment against the biggest growth opportunities and key strategic initiatives.

- Participates actively in the S&OP process to provide input and build plans to close the monthly gaps against the Budget.

- Participates in the JBP for the key customers to ensure the alignment inside the customer to the brand plans and channel strategies.

- Works closely with the commercial effectiveness team to ensure the 6P's tracking process and relevant reports to measure

the advances on the execution of the plan.

- Supports the RGM team with periodical ROI and effectiveness evaluation on the key investments in the Prestige channel

- Engage with senior C level key customers to present the strategic plan of the brands and channels to get customer

- Works closely with the Regional Commercial Mgrs (RCM), Zonal Sales Mgrs (ZSM) and Brand Marketing team to facilitate the alignment towards the agreed goals.

- Helps design -mechanics, visual, budget- the distribution plans for the key brand to reach the region /state objectives and support the customer developing team on the implementation.

- Works closely with the Brand Ambassadors and provide execution updates to the team for necessary actions.

- Monitors closely the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.

- Monitors the distribution of POSM across state as per targets, timeliness and territory requirements.

Qualifications & Experience:

- Postgraduate in Business/Management program

- Articulate, motivational leader that works closely with the sales team and customers

- 8-10 years overall experience with 4-5 years of experience in commercial functions (sales, trade) in in Alcobev or relevant industries (FMCG)

- Experience in commercial marketing is a must. Desirable experience in the Prestige / Luxury business